A website could be thought as a yellow pages ad. A customer or future customer can find your hours, what you sell, specials, and other information about your business. It can also be considered a business card, except it keeps you available 24 hours a day. Many people today research businesses on the internet before even leaving the house. Now that we know that a website is important, how important is it to have a professional quality website? A researcher named Dr. Gitte Lindgaard from Carleton University in Ontario did an extensive study of how quickly web users formed an opinion on home pages. The answer is that buying intentions are determined in 50 milliseconds. That's about one frame of a video or half as long as the blink of an eye. So while creating your own website the best you can, your competition may have the upper hand.